Unit 5 Assignment: Building a Blog

A blog is an online journal or diary written by a person or a group of people to log or document and share with readers (Kaplan Glossary, 2014).  It is a reflection of the personality of the author or the point or interest the author is trying to communicate.

            Starting with the blog design, a blog has to grab the interest of the reader.  The design should reflect the theme.  The design should be easy for readers to read and easy to follow.  The font shouldn’t be small and bunched up and the page should be cluttered.  A blog’s content should relate to the theme.  Pictures and graphics are appealing to readers but should be used smartly and in moderation.  Logos and catchy titles blog are the first things a reader sees and can help a reader determine whether they are interested in the blog or not.

            Adding your personal touch to a blog is how to get readers to connect.  When readers can connect with the author they feel like they are more than just readers but have a personal connection.  Having a connection with readers could keep them coming back.  A personal touch could be photos of the author and family, or using humor and sarcasm to display the author’s personality.  A blog for a company has to reflect the personality or image of the company.  A blog shouldn’t feel as if it is written by a robot, but by a real person and personal touches give the blog a personal voice. 

            Blogging is more than just writing something for someone to read but creating an ambiance with content geared towards a particular interest and audience.  A blog is visual and starts with what the readers sees in the design and the connection a person gets with the content and the author.  Blogs are an experience to the reader and the experience needs to be presented right to keep the readers coming back for more.